In 2022, Smiley celebrates its fifth decade of smiles and optimism.
The emblematic yellow, round face of the brand was born on 1st, January 1972 in France, when journalist Franklin Loufrani used this infectious smile in the newspaper France-soir in order to highlight stories which brought positive news and cheered up French people’s spirit. This operation, called « Take the time to smile » was an immediate success.
In 1996, the logo is relaunched and developped in other forms : a new 3D version is created and new expressions are added in. Nowadays, from the smiley to the emoticon, smiling takes multiple forms, becoming a representative of cheerfulness !
This very limited blister celebrates the 50th anniversary of the iconic round, yellow smile.
This miniset celebrates the 50th anniversary of the iconic round, yellow smile.
It contains 8 coins, minted in Universal Brilliant quality and dated 2022, placed in a hexagonal shape, with the 2€ coin in the center.
On the front, smileys are covering the package, with the 50th anniversary logo and the slogan on the top.
The €1 coin is produced exclusively for this series as well as for the 2022 BU series.