In 2022, Smiley celebrates its fifth decade of smiles and optimism.
The emblematic yellow, round face of the brand was born on 1st, January 1972 in France, when journalist Franklin Loufrani used this infectious smile in the newspaper France-soir in order to highlight stories which brought positive news and cheered up French people’s spirit. This operation, called « Take the time to smile » was an immediate success.
In 1996, the logo is relaunched and developped in other forms : a new 3D version is created and new expressions are added in. Nowadays, from the smiley to the emoticon, smiling takes multiple forms, becoming a representative of cheerfulness !
This very limited blister celebrates the 50th anniversary of the iconic round, yellow smile.
On the front of the blister, smileys are covering the background. The logo of Smiley, exclusively modified for its anniversary, is on the bottom of the blister, with the slogan « Take the time to smile »
On the obverse of the mini-medal, 8 emblematic Parisian monuments are visible on the background – reminding us of the French origins of the Smiley, which celebrates cheerfulness since 1st January 1972.
The iconic smile sneaks on each monuments, acting as a reminder to always stay optimistic in a turbulent world.