Frankrijk 2022 Smiley Sweet Mini Medal in Coincard

Model ccfra2022smileysweet

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Frankrijk 2022 Smiley Sweet Mini Medal in Coincard

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6,95 €

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Datasheet

Oplage	10.000
Jaargang	2022
Land	Frankrijk
Verpakking	In Coincard / Blister

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SMILEY - SWEET MINI-MEDAL

YELLOW METAL 34MM

In 2022, Smiley celebrates its fifth decade of smiles and optimism.

The emblematic yellow, round face of the brand was born on 1st, January 1972 in France, when journalist Franklin Loufrani used this infectious smile in the newspaper France-soir in order to highlight stories which brought positive news and cheered up French people’s spirit. This operation, called « Take the time to smile » was an immediate success.

In 1996, the logo is relaunched and developped in other forms : a new 3D version is created and new expressions are added in. Nowadays, from the smiley to the emoticon, smiling takes multiple forms, becoming a representative of cheerfulness !

Since the creation of the yellow smile in 1972, Smiley diversified the range of its expressions, conveying over a hundred émotions. From the smiley to the emoticon, smiling takes multiple forms.

Each mini-medal highlights a particular emotion : love, gratitude, gluttony, joy and laughing.

The medals are packaged in a coloured packaging, to treat to someone or to yourself.